Posts Tagged ‘subject matter expert’

Panoramic photo of MATC

Panoramic photo of MATC

   So far, The Elements Unearthed Project has operated out of Mountainland Applied Technology College (MATC) where I teach courses in Media Design Technology. My students have worked on this project as part of their coursework in media design; by forming teams and planning and executing a complex professional-level project, they are learning marketable skills, which is the main mission of our school. As such, the expenses for this project have been covered by my school program budget.

   However, the time is now here when this project must move away from MATC and find its own way; if I continue to pursue what is essentially my own idea and have students work on it further, I would risk running into conflict of interest issues. Also, to do this project justice will take more than the part-time work I have donated so far; it will require an almost full-time effort by me as well as much effort by other people, such as team mentors and project advisors. It can’t just be my project any more but needs the involvement of additional people to guarrantee success.

   That’s where you come in. Those of you who have begun to read this blog (and the stats show that your numbers are growing) can help this project in several ways. You can contribute through (1) commenting on these posts; (2) acting as evaluators and beta testers for our scripts and podcasts (once posted); (3) mentoring a team in your local area; (4) acting as a Subject Matter Expert for a local team; or (5) contributing funds through your buisness for the continuation of this project or for team equipment needs. Let’s look at each of these.

   Commenting on These Posts: I haven’t done much to advertise or link this blog into other related blogs, such as Citizen Science, etc. I have been waiting until we have this first round of podcast episodes done well enough to post to this blog and upload to aggregate sites. At that point we’ll have something substantial to show and will need all the feedback we can get, both here in the form of comments on these posts and in iTunes and YouTube and by sending in the feedback questionnaire (here is the PDF link again).

Feedback Questionnaire PDF:    Elements_Unearthed_Feedback

We’ll be ready for this by June 1.

   Acting as Evaluators or Beta Testers: We’ll need more detailed feedback on our scripts and videos than what can be done in a blog post comment. Those who wish to provide such feedback will be given passwords to our wiki site and can start to act as official testers and assessors, adding to and editing our wiki pages. These wiki pages haven’t been updated for a while, but will be by May 27. Here’s a link to our wiki site:

Elements Unearthed Wiki Site

We’ll add the final scripts as new links and ask for comments and feedback. We’ll also post the rough draft video clips and ask for editing advice and other constructive criticism. Anyone can help, especially if you have expertise in the subject.

Francis Leany, our Subject Matter Expert at Novatek.

Francis Leany, our Subject Matter Expert at Novatek.

   Forming Your Own Team: I hope to begin Phase II (see previous posts for the phases of this project) at the start of September by soliciting teams of students and/or community members from specific towns in Utah. Instead of MATC students doing the work, I will travel to these towns and provide necessary training to local teams, then help them set up, plan, and carry out their tours, videotaping, and final editing. If you are a high school chemistry, history, or media teacher or you are a member of a community historical society or similar organization and would like to put together a project on the history of science and chemistry in your own town, then please contact me. I have a link here for the PDF form to apply for a team.

Team Application Form:  Elements_Unearthed_Application

Ideally, the team would have about 6-8 official members including 5-6 students, a teacher, a community leader, and a Subject Matter Expert such as a local historian, museum director, or scientist or engineer at a chemical plant. The students should be either in high school or be highly motivated middle school students. They can be science students, media students, history students, or even art students (we need all these skills). Their parents can also join the team as members; our goal is to make this truly a community-based project, much as citizen science efforts are being formed presently. Consider this to be a citizen history project.

   Contributing Funds to this Project: Since this project is now becoming independent, it will need funding in order to continue. I have applied to various grant agencies, with mixed success so far. I have been turned down by the Sloan Foundation and the Corporation for Public Broadcasting for an earlier version of this project; the National Science Foundation turned down my initial application but encouraged me to reapply, saying all that is still needed is more sponsorship and better assessment strategies but that the idea itself is sound and very much needed. My major success so far has been my acceptance to a Fellowship this summer at the Chemical Heritage Foundation in Philadelphia (here’s the link) which is supported by the American Section of the Societe de Chimie Industrielle (here’s their link, too). This generous support will allow me to stay in Philly for three months researching the foundations of chemistry and acquiring images and diagrams from CHF’s vast collection of historical manuscripts that can be used for episodes of this project. They are already doing an audio podcast called Distillations (here’s the link) that I highly recommend; I hope our video podcasts will also find a home at CHF in addition to this blog.

   The funds that are donated can be used for the general development of the project (paying for my travel expenses, for example, to visit the teams) or they could be donated to specific teams to help them buy necessary equipment such as video cameras, tripods, microphones, and computer software. For example, if your business was involved in chemical manufacturing, you might sponsor a team to tell the story of your business and industry. You help them with funds and expertise (in the form of a Subject Matter Expert) and provide access to your company for tours and information. Then any video or photos the team shoots, including the finished podcasts, can be used by your company for PR or marketing purposes (although we’ll retain the copyright on the materials). It’s a win-win situation: you help support your local schools (a tax write-off) and get students excited about STEM careers; they help advertise your business. I hope to develop a number of partnerships for our next group of teams. We’ve already had great cooperation and help from such companies as Novatek in Provo, Utah; Holdman Studios at Thanksgiving Point; Brush Engineered Materials in Delta; and Ash Grove Cement in Leamington.

Phil Sabey at Brush Wellman plant; Dec., 2007.

Phil Sabey at Brush Wellman plant; Dec., 2007.

   I will be contacting some specific industries, organizations, and individuals that can be sponsors or advisors for this project. My goal is that before I leave for Philadelphia, we will have several sponsors on board for the next phase.

   To contact me about contributing either your expertise or funds for this project, please e-mail me at:  dblack@mlatc.edu  or you can phone me at:  801-787-0512. I hope to hear from you.

Next time: Completion of Phase I

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   Last week I wrote about the need for and purposes of our project. This week let’s discuss our approach of training community teams to create the content of this project and why this will be beneficial. 


   One purpose of The Elements Unearthed project is to train teams consisting of students and community members how to document the history and chemical processes of mines, refineries, and plants in their neighborhoods. Through on-site visits and on-line training resources, they will learn how to set up and use cameras, lights, and microphones; how to write preliminary and final scripts and storyboards; and how to film interviews and site visits, then edit the footage into a series of podcast episodes for use on the iTunes Store, YouTube, this blog, and elsewhere. They will also use desktop publishing software to write well-designed PDF files that can be downloaded and printed. Not only will our audience (primarily high school and college chemistry students) benefit by viewing and using the video, audio, and PDF files the teams create, but the team members will also benefit. They become experts in their subjects; as they learn the science and engineering well enough to pass it on to others through self-created, engaging content, they become the scientists, teachers, and historians themselves as well as learning valuable digital media skills.


Team Composition and Informal Science Education:


   This project has aspects of both formal and informal science education; although we expect most of our teams to be centered around high school science classes where a mentoring teacher provides the impetus for the project, we want this to be much more than just another class assignment. In order to help the teams reach beyond what is easily knowable at their schools, and to ensure depth and accuracy, we will require that each team include someone from their community who is an expert at their chosen subject. This person could be a scientist or engineer at a local mine or refinery, an historian or museum docent with historical knowledge about the community, a local artisan who understands and uses materials in a workshop setting, or a citizen scientist who has gained experience with a local environmental concern. These community members will be referred to as Subject Matter Experts.


   Altogether an ideal team would consist of about four or five students from a local high school or community college, hopefully with a good mixture of course experience (history, art, multimedia, science, etc.). These students will have specific assignments, such as one student being responsible for writing the script, another planning the video shoot, another capturing and transcribing the footage, another creating B-roll images and animations, etc. All of them will be cross-trained in each other’s areas of specialty as well, but each area needs to have someone in charge. In addition, these students will be mentored by an instructor who will act as the primary point of contact. Finally, at least one Subject Matter Expert must be actively involved in reviewing the script and final video and helping with tours and interviews. Since most of the training, coordinating, planning, filming, and editing will be done outside of school hours and will involve more than just formal teachers and students, and since our podcasts will be available outside regular school curricula to anyone at any time, we feel this project qualifies well under the heading of Informal Science Education.


Student-Created Content:


   Having students build meaning by creating content for themselves and others has excellent benefits for knowledge retention and integration. The students who create these videos will learn a great deal about their topics in a manner that will be unforgettable. Students will take ownership in what they learn and have pride in accomplishment by creating professional-quality videos that are also factually accurate. They and their mentor teachers will develop the knowledge base and equipment and software skills needed to pass on what they learn to more students who can document other subjects in their communities. To take the old saying one step further:


Give a man a fish and you feed him for a day; teach him how to fish and you feed him for a lifetime; train him how to teach others how to fish and you feed a village forever.


Or, as one of our students pointed out somewhat tongue in cheek:


Build a man a fire and you keep him warm for an hour; catch a man on fire and you keep him warm for the rest of his life; catch a village on fire and you won’t have to worry about keeping anyone warm . . .


By turning students into experts and having them teach others, they learn the skills of data collection, interpretation, analysis, and synthesis. They learn how to be historians using direct first-person interviews. They become informed producers instead of consumers of content, actively instead of passively engaged in learning. We don’t just hand them a fish or build them a fire, we turn into the instruments to feed and light up an entire community.


Science Education Content Creation now

Science Education Content Creation now

Science Education Content Creation:


   If we were to chart the amount of science education content produced on a vertical axis and the number of people engaged in producing that content on a horizontal axis, we find an interesting distribution called a Pareto curve, having a steep drop off on the left trailing off to a long shallow curve that never entirely reaches zero on the right. Currently, most content for science education is produced by a few professional curriculum designers and publishers. Some college courses are created with a professor contributing expertise and an outline of topics then handing the course design over to the college’s Instructional Design department to build the curricular pieces and content. Occasionally a high school teacher might act as a co-author or reviewer of a textbook, yet the vast majority of curriculum, lesson plans, tests, and texts are still created by professionals with years of training. Yet a long tail exists of semi-professionals and amateurs, including teachers and students and even experts in the general public who can contribute content that is equally valid (and much richer in subject matter and variety) than the professionals. If this tail could be tapped, the total content available would drastically increase, as shown by the area under the curve in the second diagram.

Science Education Content Creation - Expanded

Science Education Content Creation - Expanded


   By providing more choices and sources for information on chemicals and the elements through generating our own video podcasts, we hope to enrich the education of science students and the general public and make this information more accessible (and less expensive) than it is now. We will use podcasting as our format because it encourages and motivates students to become producers instead of consumers of content without having to worry about publishers, agents, textbook costs, shelf space, and other barriers to access created by the economics of scarcity of our current situation. On-line publishing allows virtually free storage and distribution without limits to the variety of content that can be displayed. There are no shelves to allocate, no exorbitant publishing costs. This pushes the available content down into the long tail and increases choice; anyone anywhere at any time can access and view our podcasts – all they need are an internet connection and a computer or mp3 player capable of playing the videos. Video also allows for deeper information transmission through a visual and audio medium rather than what audio or print alone can do.


   The major issue will be whether or not teams of students and subject matter experts can build professional quality videos and written documents that will be technically solid, compelling, and appealing as well as accurate. Our early trials at Mountainland Applied Technology College indicate that it can be done. When amateurs get involved and empowered to create their own content, we see a broadening of the range of quality that is produced. Although there is certainly a great deal of low quality content, there is also the potential for creating materials that are of higher quality than what is done “professionally.” On the chart shown, this is represented by the lines indicating the range of quality. When content is produced professionally it is done by teams of writers and designers and approved by committees and written for the lowest common denominator. Textbooks may be generally of good quality, but they are never great. You wouldn’t read one for fun because it is well written or so gripping that you can’t put it down. Textbooks take so long to write and publish that their content is already obsolete by the time they make it to schools. Yet content produced by individuals and small teams has the potential to be gripping and relevant and topical. It also has the potential to be awful. Our challenge is to provide the training necessary to ensure the former.

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